Sell it in English 1/2018

SELL_01.jpg

Difficult customer? Challenges and solutions

With great joy, we release to you the first issue of our new magazine "Sell it in English". Our mission is to support traders, sales representatives, customer advisors, telemarketers - all those who deal with sales – in improving language skills in the scope of Business English, which will allow you to achieve better and better results.

It is difficult today to find a sales professional who does not speak English, but in contact with foreign contractors it often turns out that the current language knowledge does not allow for free argumentation, and thus limits the possibilities of negotiation. Meanwhile, the plans themselves will not come true... To meet the need to polish your Business English, we have prepared for you the first magazine on the market that will enable you to improve your language skills and learn how to effectively reach decision- -makers, overcome customer objections and effectively finalize sales talks at the same time. We are convinced that thanks to the articles included in our magazine, you will expand your vocabulary in the scope of Business English and you will feel much more comfortable in contact with foreign clients, which will definitely increase your effectiveness.

In each issue of our magazine you will find English-language articles with tools, materials and tips, prepared by the authors-practitioners who have been dealing with sales for years. An integral part of the magazine is Toolbox - ready-to-use tools effective in everyday work - from call scripts through sample product offers to forms – of course also in English. On the other hand, across 6 folded pages of the cover we will put vocabularies explaining more important and more complex phrases, as well as additional substantive content - grammar, exemplary dialogues using newly learned vocabulary, exercises, quizzes and useful phrasal verbs.

Exceptional preparation is the key to success during negotiations with the client regardless of the industry. We hope that reading our magazine will help you prepare in an easy way.

PDF download is available for logged users only. Log in or select best subscription option here.

Log in Order a subscription Buy PDF

Articles

no. 1/2018

Difficult customer? Challenges and solutions

SELL_01_02.jpg

For one trader, a difficult customer is the one who does not know what to buy, for another trader – a demanding customer, asking a lot of questions, and yet for another one – a quarrelsome customer. How not to lose your head, find a solution and attract a customer to your website in such a situation?

Read more
no. 1/2018

If you don’t ask, you won’t find out

SELL_01_08.jpg

The task seems simple – you have to talk to a client in a way that would convince them to buy whatever it is you are selling. Unfortunately, it is easier said than done: the clients often conceal their real motivation in order to get some valuable information from you and to get a better deal with their current supplier. How to pose questions in a way that will allow you to know the real needs and...

Read more
no. 1/2018

Award ‑ winning presentations

SELL_01_13.jpg

The sales presentation can be understood as a tool used by the salesperson during a conversation, and in a broader sense, as a set of steps for conducting a sales conversation. This article will attempt to cover the topic by combining both of these perspectives.

Read more
Open access no. 1/2018

“Have you signed an agreement?” ‑ 8 mistakes which keep you from closing the sale

SELL_01_16.png

You love your job, you try your best, you give it your all. You love to talk to people, and the people you speak with are always impressed by how smoothly and professionally you present your product. You usually feel good after talking to a client. You feel that it went well. Until you hear your boss ask: “Have you signed an agreement?”

Read more
On-line only no. 1/2018

Effective business negotiations

Failure to prepare for negotiations often leads to escalation of emotions, and consequently, either to conditions which are unsatisfactory to both parties or an end to negotiations.

Read more
no. 1/2018

AIDA in phone sales

SELL_01_20.jpg

How many times have you gotten the classic “I don’t have time for this” or “I am not interested” or „I’ll think about it” response from a client you called? Most likely too many to count. There is another way and in this article I will show you how to make your client listen and ultimately make a purchase.

Read more
On-line only no. 1/2018

"Controlled conversations"

In theory, this seems simple: the salesperson conducts a sales call, steering the conversation so as to finalize the transaction. In practice, in many cases, it’s the client who dictates terms, pins you to the wall with price demands and a series of objections, and praises the competition. What are the most common errors in terms of keeping sales calls under control?

Read more
On-line only no. 1/2018

Thank you, but I am not interested” – how to improve the effectiveness of sales meetings?

Your salesforce might be the most effective one in the business, but before they can try their luck during a sales meeting, they need to make it happen first. And that is not always a piece of cake.

Read more
On-line only no. 1/2018

Top 7 negotiation tricks

Sometimes while negotiating, we put on a mask to get what we want. There are times that we are a wolf in sheep’s clothing and then there are those when we transform into sheep masquerading as wolves. Regardless of the personality, negotiating style or a set goal, good negotiators are always people with whom you want to do business and even more so if they are on your side.

Read more
no. 1/2018

Unexpected situations and how to gain a client from them

SELL_01_33.jpg

A lot of products and services are so similar to each other that it is difficult to stand out, purely based on what features you offer. You can compete in terms of prices, but sooner or later, it will lead to a price war, which can be pretty bad for business. That is why it is better to stand out with extraordinary customer service. Keep in mind that people usually buy with their heart not their head....

Read more
no. 1/2018

Negotiation techniques

Familiarity with various negotiation techniques facilitates achieving your goals, as well asmitigates the effects of those techniques being used on you by your opponent.

Read more
no. 1/2018

When the client does not like the price

SELL_01_40.jpg

If the products actual value was the deciding factor in making a purchase, all products on Amazon would have the same price – the lowest one. Naturally, it is not the case, but still we fear a “This is too expensive” answer from the client. How to maneuver in a situation like this?

Read more
no. 1/2018

Restricted access – how to get to the decision maker

Some of the most important factors in B2B sales is knowing how to get to the right person in the company. And how to skip the secretarial barrier and avoid falling into some of those traps.

Read more
On-line only no. 1/2018

When a customer stops buying

Every company has its fair share of unsatisfied clients, who for some reason are considering to move on or have already done so. When a new provider comes along, one who can convince them that the risk is lower and the results are better, they will leave instantly – what can you do then?

Read more

Advertisement