Featured article

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An effective prospecting plan

When looking for ways to increase your effectiveness, you probably have to deal with new theories or trends in the field of sales techniques. Their creators stubbornly preach about ‘the end of the cold call era’ or about ‘sales 4.0’. One thing remains unchanged - prospecting, or the art of acquiring new clients. The most common reason for the failure to sell is an empty sales funnel. That is why it’s so important to systematically search for new sales opportunities.

Strategies for success

Cold calling works if...

Karol Bartkowski   Sell it in English 8/2019 On-line only

Both from my own observations and from conversations with salespeople, it’s easy to conclude that cold calling isn’t exactly the salesman’s favourite activity, and I’d even venture to say that some salespeople avoid it like the plague. In the meantime, in my experience, two or three successful calls are enough for literally every salesperson to change their mind and start cold calling effectively. Only two factors are needed. Do you want to know what they are? Well, read on.

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Leave the price for the end

Tomasz Kalko   Sell it in English 8/2019

Turn the sales process upside down. Don’t follow the customer. Don’t do what the customer expects you to do at the beginning of the meeting or conversation. Don’t start with the price. The price is the final element - a reward for the values that are important to the customer. In this way, you’ll make sales, you’ll earn money, and you’ll have loyal customers who build your value on the market.

Skills academy

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Negotiation in practice: The Columbo technique

If you used to follow the television adventures of Kojak, if you enjoy a suspenseful thriller or captivating crime drama, and if you patiently wait for the latest episodes of "Mindhunter" or "True Detective", you probably associate the words ‘cop’ and ‘detective’ with a relentless tough guy who rarely smiles, who is eloquently silent, who answers questions with one word - someone who doesn’t yield until he gets his way. People who negotiate often imitate this pattern: they flex their muscles from the get-go, they tend to be brusque, arrogant, and combative, believing that only by showing strength and then reconciling with their rival can they achieve their goal. Are they sure that’s the most effective negotiation strategy?

Psychology of sales

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Are you in control of your negative emotions?

Jilly Woodford   Sell it in English 8/2019

What are the negative emotions you are likely to feel at some point in the sales process? How do you, as a salesperson, keep your emotions in check? How can you remain professional when unpleasant emotions rear their ugly head? Are your emotions getting in the way of a sale? We will take a look at some real-life examples with Dos and Don’ts. Finally, you will get some tips and tricks about how to keep yourself in a positive frame of mind.

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‘Buy or Die’

Nicola Lutz   Sell it in English 8/2019

It sounds a bit harsh, ‘Buy or Die’. But it is a phrase I came across in a sales blog a year ago or so and it’s stuck with me. It doesn’t mean literally die, of course, and it’s not a threat that if you don’t sign on the dotted line we will send the knights in wielding axes. This isn’t Game of Thrones, it’s about your sales process.

Customer relationships

Multigenerational awareness as the key to building long-lasting customer relations

A multigenerational sales team can span as many as five generations. Some are fresh out of college, some are middle-aged, still others are nearing retirement. Having people who were born between the 1920s and the 1990s in one team creates the potential for creativity and innovation, but also for conflict and misunderstanding. Does the same friction appear when it comes to multigenerational selling?

The salesperson’s day-to-day challenges

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Good product, bad sales

What do you do when sales of a leading product start to fall? What should you look for when analysing what caused the problem? Using the example of Anna - a pharmaceutical representative - we demonstrate how to get back on the right track when the competition has launched a similar offer at a lower price.

Salesperson's navigator

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7 trends that are changing sales

Modern sales are evolving with the development of new technologies. Ubiquitous access to knowledge and information is also changing the customer’s approach to the purchasing process. For years, we’ve been talking about the demise of traditional sales and the smaller and smaller role that salespeople play in the whole process. And how is it really? Here are seven challenges that are increasingly affecting the way sales, client expectations, and salespeople work.

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